what is marketing to me: Understanding a customer, its the most important aspect of a brand. You can launch 1000000 products but if you cannot understand what your consumers needs are you will never be able to sell something they want.
Sales PR advertising all are just simple tools but knowing who is your customer, its all about that. Profiling is one thing creating a target group is another, but how do you actually sell to them. Is marketing reaching a position where a brand is aiming to make a customer happy? Right price right product. If you change your price, your product, how will it affect their decision? its interesting to see the mind set of the consumer and actually understand their actual thought process towards a brand. Tomorrow if chanel goes on sale, some aspirational consumers might love it but the people you have nurtured for so long might hate it.
its like a a mother who has had a second child, you want to take care of the new child but you cannot neglect the first one, and a mother knows that best right?
